Senior Product Manager, Nov 2021 – Ap 2023

Ceros, New York, NY

• Redesigned the Ceros admin system user flow and interface; 20% increase in customer satisfaction scores

• Spearheaded migration from Backbone to React frontend; resulted in 8% reduction in build times and average 2 more items per agile sprint

• Launched new Templates product that generated a 400% increase in user-generated templates

• Conceptualized and executed User Resources module project that centralized support, product tutorials, software dev kit and release notes; streamlined customer experience, reduced support inquiries 5%

• Project managed 30-customer beta for Ceros version 8, resulting in 23 bug fixes before general release

• Built and configured a comprehensive Pendo product usage tracking structure for Ceros, including all custom CSS selectors; enabled first successful measurement of the new Editor product

• Mentored PM’s on user stories, agile practices, research, prioritization, and stakeholder management

Product Manager - Wix Marketplace, Dec 2018 – Nov 2021

Wix, New York, NY

• Launched Wix Marketplace and Wix Ascend CRM integration, boosting Partner CRM adoption 20%

• Released lead search, advanced filtering, and funnel; decreased time to reply by average of 1 day

• Optimized Marketplace project submission user experience; yielded 3x prospect increase

• Designed and deployed buyer-seller matching algorithm, dropping unmatched and unreplied to buyers to 0

• Delivered respond to client reviews capability, removing top pain point among Marketplace users

• Led market and user research for Wix professional and enterprise users, including conducting over 200 user interviews and reporting over 300 Wix Partner feature requests to Wix product organization

Product Manager - Booking Engine, Jan 2017 – Jun 2018

innRoad, New York, NY

• Led planning, product operations, development, and release of Booking Engine, used by 1,000+ properties

• Determined strategy for connecting Booking Engine with payment providers via API’s 

• Planned and shipped Google Analytics integration for Booking Engine; 75% client product adoption

• Owned UK market trend research, including interviews of 200+ hoteliers, leading to UK expansion plans 

• Collaborated with execs to create long-term, strategic product road map and data-driven KPI’s

Product Manager, Sep 2013 – Dec 2016

Tracx, New York, NY

• Built social media analytics tools informed by data science and analytics professionals

• Planned and shipped Kraft Heinz social media command center, leading to two year client renewal 

• Led development and launch of Tracx social sentiment NLP and machine learning algorithm and visualizations; increasing client satisfaction and sentiment tracking accuracy by 17%

Director of Analytics, Aug 2011 – Sep 2013

Attention (MDC PArtners Agency), New York, NY

• Led team of seven analysts that delivered 60+ reports with detailed data and insights per month

• Expanded agency business by developing custom analytics products - brand equity and customer segmentation; sold to 10 clients in 6 months